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Rules and Conditions of the Challenge "Idea to Business".

Organization of the Competition

The #IdeaToBusiness Challenge is organized by Junior Achievement Americas (JAA). Its objective is for young people from all over Latin America to share a project or business idea in a concrete and brief way, with the possibility of choosing different formats.

2. Steps to participate

Completion of the following actions is required:

1. Take the educational tour by watching all the Challenge content capsules, hosted on the JAA website and YouTube channel.
2. Choose one of the following formats to share your idea: Video, Audio, Text or Visual Design.
3. Upload the production to the social network of your choice (we suggest: TikTok and Instagram for the video; Spotify, Instagram and TikTok for the audio; X Thread or Linkedin post for the text and Linkedin and Instagram for the Visual Design). If you prefer not to upload it to a social network, you can share an open link (Google Drive, Dropbox, etc.).
4. Complete the Participation Form on the official NAUFest website, copying the link with your production.

It is important to pay attention to the following minimum requirements per format:

VIDEO

• Maximum duration: 60-90 seconds.
• Format: vertical.
• Must have audio.

AUDIO

• Maximum duration: 60-90 seconds.

TEXT

• Minimum length: 600 characters.
• Maximum length: 1,200 characters.
• It must include a complementary image or graphic resource (mockup, illustration, photo, etc.).

VISUAL DESIGN

• Valid options: An animated video of up to 30 seconds or a graphic carousel of 4 to 6 slides.

3. Conditions of Participation

• The Challenge is open to young people between 16 and 25 years of age, residents of any country in the Americas.
• Participation is voluntary and free of charge.
• One production per person is allowed.
• Productions can be in Spanish, Portuguese or English.
• Productions containing offensive, discriminatory or violent language or that promote intolerance of any kind are excluded from participation.
• Participation implies the assignment of rights to use the product for possible future Junior Achievement Americas promotions.

4. Validity of the Challenge

The Challenge will run from July 11 to August 7. No entries will be accepted after this period.

5. Selection Process

The selection process will consist of two stages:

• The first will be an evaluation by JAA staff who will select the 12 best products (3 per category).
• In the second stage, an expert jury made up of entrepreneurs and NAUFest partners will evaluate the 12 finalist products to choose the winner.

In both instances, the selection criteria are:

1. Integration of the educational contents of the Challenge (25%): Does the production reflect the proposed contents and integrate them with the shared idea?
2. Relevance and solution to an existing problem (15%): Does the proposal respond to a real need or a specific problem in today's world? The clarity of the problem identified and the relevance of the proposed solution will be assessed.
3. Business model and feasibility (20%): Does the idea have a clear and implementable business model? It is expected to include basic elements such as target audience, value proposition, channels and potential revenue streams, showing an understanding of how the business works.
4. Impact and Purpose (15%): Does the idea have the potential to generate a positive change at a personal, community or social level? The connection of the pitch to current world challenges and its transformative projection will be especially valued.
5. Clarity and Power of the Idea (15%): Does the pitch convey a clear, well-structured idea with potential? The pitch is expected to have a strong core message and be understandable to a diverse audience.
6. Originality and Creativity (10%): Is the proposal presented in an innovative way, with a different or creative approach? Both the content and the way the story is told will be evaluated, rewarding ideas and expressions that deviate from the mold without losing coherence.

6. Winners Announcement

Winners will be announced on August 8, 2025 in a live broadcast on YouTube and on JAA's social media.

7. Awards

• First prize: Trip to Brazil (all inclusive) + Fee Findinexa.
• Second prize: Fee Findinexa.
• Third prize: Pitch Lab, 45' personalized mentoring to improve your pitch.
• Benefit for participating: Just for participating and completing the form on the website, you will receive your collectible card and a unique code to access an exclusive session of Pitch Lab, an online space to improve your skills when putting together and presenting a pitch together with experts in the field.

8. Exclusion Criteria

• JAA reserves the right to disqualify productions that do not comply with the participation criteria (e.g. inappropriate language, offensive content).
• No entries will be accepted after the deadline established as part of the Challenge.

9. Image Rights

By participating in the Challenge, participants assign the rights to use their productions to JAA for future promotions without requiring any compensation.

10. Protection of Personal Data

The data provided in the participation form will be treated confidentially and used only for the management of the contest, in accordance with the data protection laws in force.

11. Modifications and Responsibilities

JAA reserves the right to modify the dates, prizes and conditions of the Challenge if deemed necessary, notifying participants through the official NAUFest website.

If you have any questions, please write to naufest@jaamericas.org.